eMarketing eXcellence: Planning and Optimizing Your Digital Marketing

eMarketing eXcellence Planning and Optimizing Your Digital Marketing eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up to date customer centric e marketing plans A hugely successful practical guide to creati

  • Title: eMarketing eXcellence: Planning and Optimizing Your Digital Marketing
  • Author: Dave Chaffey P.R.Smith
  • ISBN: 9780750689458
  • Page: 360
  • Format: Paperback
  • eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up to date customer centric e marketing plans A hugely successful practical guide to creating and executing e marketing plans, it combines established approaches to marketing planning with the creative use of new e models and e tools It is designed to support botheMarketing eXcellence third edition has been completely revised and updated to help you create effective and up to date customer centric e marketing plans A hugely successful practical guide to creating and executing e marketing plans, it combines established approaches to marketing planning with the creative use of new e models and e tools It is designed to support both marketers who are integrating e marketing into their existing marketing and communications strategies and experienced e marketers looking to optimise their e marketing Written by two highly experienced eMarketing consultants, the book shows you how to Draw up an outline e marketing plan Evaluate and apply e marketing principles and models Integrate online and offline communications Implement customer driven e marketing Reduce costly trial and error Measure and enhance your e marketing Drive your e business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC R planning system, are re examined in the new media context and new approaches explained including blogs, search engine marketing, viral marketing and E CRM.Offering a highly structured and accessible guide to a critical and far reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.

    496 Comment

    • Esther says:

      A good conceptual textbook on principles and applications of digital marketing. Examples and figures are primarily in UK's context.As this edition was published in 2008, the content and examples are somewhat dated. There is negligible coverage on social media. I guess back in 2007, social media was only viewed as an emerging digital channel. I am looking forward to an updated edition.

    • Ravi says:

      eMarketing eXcellence has everything its' name suggests, eMarketing and Excellence.

    • Danu Ardi Kuncoro says:

      buku ini recomended untuk orang yang mau belajar internet marketing secara menyeluruh.

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