Marketing Profit: How Innovative Businesses Build Audiences and Transform Marketing from Cost to Revenue

Marketing Profit How Innovative Businesses Build Audiences and Transform Marketing from Cost to Revenue Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for one that actually generates revenueThe most innovative companies are revolutionizing

  • Title: Marketing Profit: How Innovative Businesses Build Audiences and Transform Marketing from Cost to Revenue
  • Author: Joe Pulizzi Robert Rose
  • ISBN: 9781260026436
  • Page: 216
  • Format: ebook
  • Bestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for one that actually generates revenueThe most innovative companies are revolutionizing their marketing efforts changing them from revenue takers to revenue drivers Red Bull, for example, has transformed its content marketing magazine Red Bulletin into a produBestselling authors Joe Pulizzi and Robert Rose deliver the marketing model business leaders have been longing for one that actually generates revenueThe most innovative companies are revolutionizing their marketing efforts changing them from revenue takers to revenue drivers Red Bull, for example, has transformed its content marketing magazine Red Bulletin into a product customers actually pay for Now, you can learn how to replicate their success.In Marketing Profit, two of the world s leading marketing strategists, Joe Pulizzi and Robert Rose, show how to use marketing operations to create media products Readers will learn how to attract the type of talent needed to implement this new model develop best practices for targeting the right audiences compete against both their competitors and established media companies, and formulate a process for creating a paid and earned media strategy which is fueled by a profitable owned media strategy.

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