Graphic Design: A Concise History (World of Art)

Graphic Design A Concise History World of Art This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines advertising corporate identity television and electr

  • Title: Graphic Design: A Concise History (World of Art)
  • Author: Richard Hollis
  • ISBN: 9780500203477
  • Page: 107
  • Format: Paperback
  • This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer For the revised edition, a new final chapter covers all the recent international deveThis authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization In the last years of the twentieth century, at a time when designer products and the use of logos grew in importance, the role of graphic designers became complex, subversive, and sometimes political witness Oliviero Toscani s notorious advertisements for Benetton Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

    606 Comment

    • Lisa (ohthenargles) says:

      DNF 9 Feb 2016I'm not even going to review this. It's a book for uni and like all uni books I didn't like it.

    • Laura Fudge says:

      This book was quite dry and crammed a lot of information into it, so it was not the easiest thing to read.The book follows Graphic Design from the 1800's to the late 1990's. It starts with the change from Graphic Art to Design, and touches on Posters, Bauhaus, New Typography, the beginnings of design, the war and propaganda, the Avante Garde, Modernism, Futurism, Swiss style, Neue Graphik, 60's, Psychedelia, protest design, and new technology, with everything in between. It mentions all the majo [...]

    • Zohar says:

      An important read for the graphic design student.

    • Nedislav says:

      Richard Hollis puts into practice his remarkable English and leads the reader through an entrancing passage through the History of Design. Almost stripped from personal remarks, his simple stories and theoretical explanations make you reconsider what's been and what's coming. I am really grateful for being given the book and would recommend it to every designer.

    • Michael Graber says:

      Hollis' Concise History of Graphic Design is a mini-encyclopedia, jammed with international movements, examples, and profiles of the important players. Even the print in miniature, which is irritating; however, for the money this guide is rich and detailed.

    • Guilherme Gontijo says:

      Um livro obrigatório para quem quer ser relevante com o design gráfico. Entender os caminhos trilhados e abertos pelos pais do design é crucial para que não apenas não cometamos os mesmos erros que eles cometeram, mas para que sigamos seu exemplo naquilo que acertaram. Excelente livro.

    • Pádhraic says:

      Lots of good information but quite dry.

    • Xavier says:

      Importante fundamento para el estudio del diseño gráfico.

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